Mopar and Direct Connection

MOPAR and Direct Connection have a significant history rooted in the performance and aftermarket parts space, particularly within the Chrysler, Dodge, Jeep, and Ram brands.

MOPAR, the parts and service division of Stellantis (formerly FCA), has long been synonymous with high-performance parts, tools, and accessories for Chrysler vehicles. It dates back to the 1930s and has become a hallmark of quality and performance in the automotive world.

Direct Connection, originally launched in the 1970s, was Mopar’s official high-performance parts program, offering enthusiasts and racers a catalog of upgraded components designed for improved performance, handling, and speed. The program was well-known for providing performance parts directly to consumers and was heavily associated with racing, particularly drag racing.

In recent years, Direct Connection was reintroduced as part of Mopar's modern strategy to connect performance enthusiasts with factory-backed performance parts. This revival offers a wide range of parts for street and race vehicles, continuing the legacy of providing high-performance upgrades with factory-backed reliability.

In short, MOPAR and Direct Connection share a long history of providing performance parts, from its initial racing-focused offerings in the 1970s to its current role in the automotive aftermarket space.