Mopar History

History of the Mopar Name 

01-23-2023

The Mopar name is a contraction of the words "MOtor" and "PARts," and it has been used by Chrysler Corporation(and later by Chrysler LLC and Fiat Chrysler Automobiles) to identify its line of original equipment parts, accessories, and service for its vehicles.

The origin of the Mopar name can be traced back to the 1920s, when Chrysler Corporation was first established. At the time, the company was focused on producing high-quality vehicles and needed a way to distinguish its own parts and accessories from those of its competitors. In order to do this, the company began branding its parts and accessories with the "Mopar" name.

The first official use of the Mopar name was in the 1920s, when it appeared in a parts and service manual for Chrysler vehicles. The name quickly caught on and began to be used in advertising and promotional materials as well.

During the 1930s and 1940s, the Mopar name became synonymous with quality and reliability, and it was used to promote the company's line of parts and accessories. In addition, Mopar also began offering special performance parts and accessories, such as high-performance engines and suspension upgrades, which were popular with car enthusiasts.

In the 1950s and 1960s, the Mopar name continued to be used to promote the company's parts and accessories, and it also became associated with the company's high-performance vehicles, such as the Chrysler 300 and the Dodge Charger. During this time, Mopar also began offering customized vehicles and special-edition models, such as the Mopar Muscle Cars.

During the 1970s and 1980s, the Mopar name became closely associated with the company's line of muscle cars and high-performance vehicles. The company also began offering a wide range of parts and accessories, including performance engines and suspension upgrades, for these vehicles.

In the 1990s, the Mopar name continued to be used to promote the company's line of parts and accessories, and it also became associated with the company's line of trucks and SUVs. In addition, the company began offering a wide range of aftermarket parts and accessories, such as customized wheels and exhaust systems, which were popular with car enthusiasts.

Today, the Mopar name continues to be used by Chrysler and its successor companies, FCA and Stellantis, to promote its line of parts and accessories, and it is also associated with the company's high-performance vehicles and special-edition models. The Mopar brand continues to be a favorite among car enthusiasts and is recognized for its high-quality products and services.

In conclusion, the Mopar name has a long and storied history with Chrysler Corporation, and continues to be used by its successor companies to promote its line of parts and accessories, and its high-performance vehicles and special-edition models. The Mopar name is synonymous with quality and reliability, and it has been a favorite among car enthusiasts for nearly a century.