Dodge and Fratzog

Behind the Arrowhead: The Fascinating Story of the Dodge Fratzog Logo

The Fratzog logo is a distinctive and recognizable emblem that has been used by the Dodge brand for many years. The logo is a stylized arrowhead that features three points, and is often associated with the brand's muscle cars and high-performance vehicles. But where did this iconic logo come from, and what is the story behind it?

The Fratzog logo was created in the early 1960s by a graphic designer named Vince Geraci, who was working for an ad agency that had been hired by Dodge to revamp the brand's image. The goal of the rebranding effort was to appeal to a younger, more energetic demographic, and Geraci was tasked with creating a new logo that would capture the brand's spirit of speed and power.

Geraci came up with the Fratzog design by combining elements of a few different symbols that he found in a book of Native American petroglyphs. He chose the arrowhead shape to represent speed and direction, and added three points to give the logo a sense of balance and harmony.

The name "Fratzog" was actually coined by Geraci's wife, who suggested it as a fun and memorable name for the logo. The word itself has no particular meaning - it was simply a made-up term that sounded catchy and distinctive.

Despite its unconventional name, the Fratzog logo quickly became a beloved symbol of the Dodge brand. It appeared on everything from cars to merchandise to marketing materials, and has become an iconic emblem of American automotive history.

Today, the Fratzog logo is still used by the Dodge brand, and continues to be associated with the brand's high-performance vehicles and muscle cars. While the logo has undergone some minor changes over the years, it remains a symbol of speed, power, and the American spirit of adventure that has made the Dodge brand such a beloved part of the automotive world.