2019 NCAA Mopar Madness

Mopar Madness 2019: A Look Back at the Campaign and the Winning Entry

In 2019, Mopar, the brand of automotive parts and accessories associated with Chrysler, Dodge, Jeep, and Ram vehicles, launched a campaign called "Mopar Madness" in conjunction with the NCAA Men's Basketball Tournament, also known as March Madness. The campaign encouraged fans to show off their vehicle customization skills using Mopar parts and accessories, with the chance to win a trip to the Final Four of the tournament.

To participate in the campaign, fans had to submit photos or videos of their custom vehicles on social media using the hashtag #MoparMadness. The entries were judged based on creativity, originality, and execution, as well as the use of Mopar parts and accessories. The top 8 entries were then featured in a bracket-style competition, with fans voting to determine the winner.

After several rounds of voting, the winner of the Mopar Madness campaign was announced. The winning entry belonged to Todd Beddick, a Mopar fan from Ohio. Beddick's custom 2018 Dodge Challenger SRT Demon featured a custom paint job, a set of Mopar performance wheels, and a variety of other Mopar accessories. Beddick's entry received over 13,000 votes in the final round of the competition, earning him the title of "Mopar Madness" champion.

As the winner of the campaign, Beddick received a trip for two to the Final Four of the NCAA Men's Basketball Tournament in Minneapolis, Minnesota. The prize package included airfare, hotel accommodations, and tickets to the games. Beddick also received a custom trophy to commemorate his victory in the campaign.

The Mopar Madness campaign was a fun and creative way for Mopar to engage with its fans and showcase the customization possibilities of its parts and accessories. By partnering with the NCAA Men's Basketball Tournament, Mopar was able to reach a wide audience and generate buzz around its brand. And for Todd Beddick, the campaign was a chance to show off his love for Mopar and basketball and win a once-in-a-lifetime experience.